Business Strategies

shopping

6 Marketing Tips: How to Influence Millennials to Reach for their Wallets

Contrary to popular belief, Millennials are not a hard nut to crack. Brands, take note! There are sure-fire ways to win them over—through eye-candy packaging, strategic use of user-generated content, and heaps of giveaways. So, if you want them to make a reach for their wallets, follow these six steps. Make It Look ‘Custom-Made’ It’s […]

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Business

How to Organize Your Startup’s Finances Without an Accountant and a CFO

When a business is new, it’s only normal for the owner to handle everything themselves — inventory of goods, marketing, HR, finance, and so on. But when it comes to finances, special attention is required, not to mention expertise. It may be viable for an entrepreneur to work on the business’s finances for the first

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cybercrime concept

Cybersecurity: What You Need to Do Across All Your Devices

The world of computing during the 1980s or 1990s was a simpler yet exciting one. People were beginning to see how versatile the machines can be, letting them use a wide variety of programs. They originally were used mostly for business and scientific purposes, but they slowly have invaded the home with educational, creative, and

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Investment

Spotlight Bowling Green, KY: Why Now Is a Good Time to Invest There

Bowling Green is a city in Southern Kentucky with a population of at least 71,000 people. It houses well-known attractions like the National Corvette Museum, home of the iconic sports car, and the Kentucky Museum, with its comprehensive Civil War exhibit. It also showcases the Lost River Cave, with its large cavern accessible by boat,

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To Boost Team Success, Start Pushing Your Top Performers to New Heights

It’s often said among business leaders that your people will drive success. This is why companies invest in better practices to acquire and retain talent and find measures to improve employee engagement. From the shared perspective of employers and employees alike, performance is the ultimate currency. As a leader, you’ve probably obsessed over the bottom

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business meeting

Keep Your Fleet in Top Condition With These Ideas

Running a fleet management company isn’t a walk in the park. There are several operational areas to assess to ensure efficiency and a stable revenue stream. Safety, vehicle maintenance, and digital storage platforms are just a few things to consider. Below are four tips on how you can better manage your fleet. Make safety a

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