September 2020

eating sandwich

Singapore Loves the Online Food Industry. Here Are Some Reasons Why

Thanks to various government initiatives, Singapore’s food scene grew exponentially over the past 20 years, creating a powerhouse industry worth almost $500 million by the second quarter of 2020. As Singapore’s F&B industry continues to boom, it’s also bringing up other sectors, especially food deliveries. Globally, the online food ordering business has also grown exponentially, […]

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shopping

6 Marketing Tips: How to Influence Millennials to Reach for their Wallets

Contrary to popular belief, Millennials are not a hard nut to crack. Brands, take note! There are sure-fire ways to win them over—through eye-candy packaging, strategic use of user-generated content, and heaps of giveaways. So, if you want them to make a reach for their wallets, follow these six steps. Make It Look ‘Custom-Made’ It’s

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