When it comes to businesses, first-impression matters. Failure to impress clients the first time makes it harder to convince them to try out your offers. This is why you should focus on attracting consumer’s attention. This way, you can influence their decision even before they make a purchase. However, this is much easier said than done.
The good news is that there are tons of strategies that you can use to make your first impression on customers a remarkable one. It is the key to building brand loyalty and awareness. Here are some creative suggestions to get you started:
Take advantage of social proof
Have you been offering great service, excellent products, and superb customer service? Then use good online reviews and testimonials from past and current clients. Showcase them on your website. Don’t hesitate to reach out to them and ask for their feedback. The more good comments you get, the more social proof you can show to potential customers. This is the easiest way to build trust online.
Rethink the way your package your products
You may have pretty packaging for your goods. But are you up to date with the latest trends when it comes to packaging? Sustainable packaging is now taking the market by storm. If you haven’t updated your packaging, then it’s time to make the eco-friendly switch. Use green alternatives to plastic, and you’ll gain more clients who are advocates of sustainable businesses. You even get to lend a helping hand to make the world a better place simply by changing your packaging.
Update your offline marketing
Almost all businesses are now on the Internet to market their brands. However, this doesn’t necessarily mean that you should say goodbye to offline marketing. Take advantage of billboards, magazines, and incentive schemes. Avail of letterpress printing services and send customized thank-you cards to your biggest and most loyal clients. You can also use this tactic when printing your business cards and invitations to business events.
Design delightful customer experience
Your target audience will want to know more about your brand and offers. Aside from online reviews, they may reach out to you to ask for further details on your products. Make sure to give them superb customer service from start to finish. Make each experience short but pleasant.
Exceed consumer expectations
Most businesses will do whatever it takes to close a sale. They promise consumers with high-quality products and services only to flop right after. If you can’t deliver your promises, then you’re just putting your business under fire. Remember that it is always best to under-promise and over-deliver. By managing your customer’s expectations, they’ll know what kind of product or service they’ll get, thus avoiding confusion and dilemma.
The statement, “First impressions never last forever,” is true. But it is also a fact that in business, you’ll have to “dress” your brand to impress. It may not be an easy task to do. With the help of this list, you’ll find it easier to start influencing your customer’s decision to trust your brand even at the first meeting.